ValeFM

Your business image is the most important aspect of your marketing efforts. All the money and all the best commercials cannot overcome poor word of mouth because people see your business as unreliable, unprofessional and not caring about their needs. Fortunately, you can change that image starting with telephone training videos that can quickly help your employees respond to the needs of your customers promptly and professionally.

Put yourself in the place of one of your customers, when you call a business that you have either previously bought from or are considering making a purchase, what do you expect when an employee answers the phone?

For most customers, they would not only expect to be treated courteously, but that the employee answering the phone will listen to what they have to say and either get the information they want from them or be directed to the department that will help them quickly. Unfortunately, an employee who is not trained in the simple art of telephone communication can make mistakes or worse, give the impression even if unintentional of not caring and not doing their utmost to take care of the customer.

Such an image that is created in the customer’s mind does not end with them not wanting to purchase from your business, it also means that they will not recommend your company to others which is the word of mouth advertising that is most effective. You want all of your customers who call to feel as though they have been fully helped to the best extent of your business and good telephone training can help them achieve that goal.

The proper training of how to answer customer calls is not extensive, nor does it take any money. This free series of telephone training videos are short, to the point and the information provided is easy to assimilate and incorporate into your employee’s daily work routine. The training videos teach them how to answer the phone, how to listen to the customer and what to do when presented by a question or a concern a customer has.

Consider for example that one common mistake that many of us make when speaking to the customer is trying to give them an answer that we do not fully know ourselves. Even the best employees will not know every answer, but the important point is that they should direct the customer’s call to someone who does without offering any information themselves that might be confusing or misleading. A customer will remember what that particular employee said and when faced with conflicting information will obviously become confused or even angered depending on the circumstances.

You can avoid all the common pitfalls of customer service when answering the phone by incorporating these helpful, free videos on your website for easy access. Now your employees can not only learn, but refer to them from time to time to keep refreshed on the best ways to answer the phone for your business. Improving your business image to your customers is also improving your bottom line.